Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you’re not just paying for the frame and lenses; you’re also paying big money to cover the retailer’s hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.
Unlike those retailers, Zenni has its own state-of-the-art production facility with advanced prescription and edging labs. We cut out the middlemen and pass huge savings on to you instead. And who doesn’t like huge savings?
Traditional Frame Manufacturing
Frames are designed and manufactured by a 3rd party. Licensing fee paid to the brand owner.
Zenni Frame Manufacturing
Frames are designed and manufactured by Zenni in our own state-of-the-art facility, keeping costs down. Large volume contributes to low overhead which also saves money.
Traditional Distribution
A wholesale distributor purchases from the manufacturer and resells to a retailer.
The retailer stocks and sells merchandise to customer in a physical store.
Zenni Distribution
No retail distribution needed.
Zenni sells directly to the customer.
Traditional Lens Manufacturing
Frames are shipped from retailer to a 3rd party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer.
Zenni Lens Manufacturing
Lenses manufactured and glasses are assembled by Zenni’s RX lab.
Traditional Order Fulfillment
You pick up your glasses at the retail store.
Zenni Order Fulfillment
Your glasses come to you
The Traditional Route
Zenni Optical
Zenni’s direct-to-consumer model
means lower prices than traditional retail stores.
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